Now these days we read and hear a lot about a word “Digital” like “Digital India” “Digital World” “Go Digital” etc. so it’s important that we should understand this Digital word in conceptual term. Digital means in electronic form the use of internet is essential component in digitalization. Marketing has been remained a vital component in business. To make known your service and product and target your costumer is most difficult process in business procedure. So in the digital world marketing has also gone digital. The basic form of Digital marketing is: SEO (Search engine optimization) which helps in promoting your webpage and gain ranking in mysterious Google. PPC (Pay per Click) it’s basically costly but instant service through which you can attract your customer. SMM (Social Media Marketing) it’s promotion of your service and product via social media like Facebook, Twitter, Instagram, Pinterest etc. Promotional Video, Live Advertisement is some other form of Digital Marketing.